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Social Ads

Campaign-driven social creative: concept, photography and paid media, built end to end

Meta Ads Campaign · SCW Fitness · Aug–Nov 2025

San Diego MANIA Express

An awareness campaign for SCW's San Diego MANIA Express fitness convention, featured at the Athletic Business Show 2025. Bold black-and-white photography with oversized type (“Zero Excuses,” “Level Up”) built to stop the scroll and put real attendees at the center of the story.

  • Photography Shot every photo used in the campaign
  • Concept & Design Developed the creative concept, headlines and ad layouts
  • Video Shot and edited the event video on site
  • Media Built and ran the Meta Ads campaign
244,872
People Reached
294,552
Impressions
$1.54
Per 1,000 People Reached
$377.94
Total Ad Spend

Campaign Creative 8 ads

Zero Excuses ad: attendee in a pink shirt mid-workout, black and white
Zero Excuses ad: attendee with braids during a workout, black and white
Zero Excuses ad: attendee lunging across the convention floor, black and white
Level Up ad: attendee balancing in a yoga pose, pink outfit on black and white
Zero Excuses ad: room full of attendees doing floor work, black and white
Energy You Love ad: smiling attendee in a group fitness class
Let Them See You Sweat ad: attendee catching their breath mid-class
Abbie Appel Brings Pilates ad: presenter with a Pilates ring

At the Event on-site video

After the ad campaign ran, I shot San Diego MANIA Express on site and edited this video from the event footage.

SCW Fitness Live Stream MANIA

Live Stream MANIA Starts Tomorrow ad with presenters on a laptop screen

Framesi 4 images

Framesi social ad
Framesi social ad
Framesi social ad
Framesi social ad